Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business. However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites.
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Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” SEO Anomaly “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays.
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As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do.
Focus on earning high-quality links through guest blogging, digital PR, outreach campaigns, and high-value content creation. Check broken external links and broken internal links in Morningscore. Each month, check traffic trends, user behavior, and fixes made after the audit. Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-intensive. Also, check competitor performance and update old pages based on new opportunities. Mobile users drive traffic for most websites, so your site should perform well on phones and tablets is essential.
- Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1.
- As long as you have that designation, your site will be secure for your audience, and Google will allow your site to rank.
- In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.
- An auditor needs to consider numerous options before recommending several keywords to his client.
- When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours.
In these cases, organic results are often pushed further down the page. SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword. Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines. PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs.
